“Consumers don’t have to worry about whether I can get a better deal at retailer A or retailer B,” he said. “Everybody gets the best deal.” He said stores can now compete on other attributes, like education and support.

It sounds like a great convenience and stress-saver for retailers who are forced into an even playing field, but it’s no cost-saver for the consumer. Ah, but perception feeds reality when it comes to economics, so perhaps the consumer’s stress really is reduced … and so is their pocketbook.

Read the whole bit at the New York Times »